'Wood Flooring Specialists Interview'

Wood Flooring Specialists Interview

Name of your website?

Wood Flooring Specialists

Your name?

Alan Green

Your Location (city, etc)

Leeds

Please give us a short summary of your website?

A one stop wood flooring shop where a professional builders and carpenters can buy stocks of flooring, tools, mouldings, sealants etc. Everything is held in stock at our premises and is available for free next day UK delivery

What inspired you to launch your own website?

To increase sales and brand awareness

When did you launch your first website, and what was it?

1997- it was called www.wood-floor.co.uk

How did you decide on a name for your website?

Our present name is derived from the name of our company Birbek Wood Floors Ltd

What makes your website different from other, similar offerings?

The depth and variety of our stock holding, which also means that as we are not relying on a third party to supply our products, we can deliver on time at a lower cost and overall give a far better service.

What is your eventual goal? (To sell it, keep it for income, secure a book or other mainstream media deal?)

I would like to be able to pass the business on to an employee when the time comes to retire.

How does your investment of time and money balance against your success?

As with most things in life, the more you put in, the more you get out!

If you had an unlimited development budget for development, how would you change your site?

Maybe we would employ a full time s.e.o. specialist.

If your site got really big, really quickly, would you be able to keep up with the demand?

Hope to find out real soon.

What unexpected costs and headaches have you had to deal with?

The weakening UK � which makes importing our products so expensive compared to 6 months ago.

What has been your biggest challenge?

To

What method has been most successful for promoting your website?

Getting links from other wood floor sites

How has running your website differed from your expectations?

Far harder to exceed a customers expectations than we envisaged

How long have you run the site already, and how long will you continue to keep it up if you don't enjoy big gains in traffic, income or popularity?

11 years now with no plans to give up.

What does the future hold?

A far tougher environment in Gordon Brown's credit crunch Britain thats for sure

What is your website address?

Wood Flooring Specialists

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