'Coldbuster floor heating Interview'

Name of your website?

Coldbuster floor heating

Your name?

Dirk

Your Location (city, etc)

Sydney

Please give us a short summary of your website?

We offer home builder and renovators a one stop online shop for all their floor heating needs.

What inspired you to launch your own website?

More and more clients calling in were asking after our site for easy to find product information

When did you launch your first website, and what was it?

2005

How did you decide on a name for your website?

we used our business name

What makes it different from other, similar offerings?

the only online floor heating store in Australia

What is your eventual goal? (To sell it, keep it for income, secure a book or other mainstream media deal?)

Build and develop the site are the primary source of income for Coldbsuter floor heating

How does your investment of time and money balance against your success?

at this stage a very low ROI. it is early days and are hopeful the investment will attract healthy yields

If you had an unlimited development budget for development, how would you change your site?

spend more on professional graphic design

If your site got really big, really quickly, would you be able to keep up with the demand?

not sure

What unexpected costs and headaches have you had to deal with?

reliable hosting services

What has been your biggest challenge?

none to date

What method has been most successful for promoting your website?

word of mouth, trade shows

How long have you run the site already, and how long will you continue to keep it up if you don't enjoy big gains in traffic, income or popularity?

life of business

What is your website address?

Coldbuster floor heating

[Ed note: if you've never lived in a place without a heated floor...you've never lived! You can't imagine how nice they are. -Wilbur]

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