Name of your website?InteriorInstyle
Your name?
Catalina Salazar
Your Location (city, etc)
Sydney, Australia
Please give us a short summary of your website?
Whether you demand the latest in style, love to update your living environment as trends and seasons change, or you’re restricted by renting, interiorinstyle is the latest modern and affordable solution. Personalise your living or working environments (inside and out) with professionally designed removable wall art. From contemporary to traditional, our range satisfies all tastes and transforms any environment into a desirable urban space. You install and remove when you want or reposition if you make a mistake, confident you won’t mark your walls or leave behind messy residue. Create an interior designer look without damaging your walls or your pocket.
What inspired you to launch your own website?
At InteriorInstyle we were inspired by the beauty, quality and innovation of our wall decals, and we thought it was a great idea to make them available worldwide, that way people would find an affordable decorating solution for their homes, offices or any other space.
When did you launch your first website, and what was it?
My first website was an educational resources library. It was hand-coded site based on a simple style sheet and pure html.
How did you decide on a name for your website?
The name was based on the interior design image of the site. We wanted a name that was easy to remember but at the same time, we wanted it to fully represent the identity of our company, and that is how InteriorInstyle was born.
What makes your website different from other, similar offerings?
Our website is different because our removable room art is produced in our own production factory in high quality, guaranteed vinyls, and our designs are 100% original creations from our talented team of graphic designers.
What is your eventual goal? (To sell it, keep it for income, secure a book or other mainstream media deal?)
Our eventual goal is to make the site available for a broader audience in other countries and to grow our fabulous range of wall sticker designs.
How does your investment of time and money balance against your success?
Our products have gained a great place in the market, making the site the first option for our customers and partners to buy. We keep on investing to make our range even better and to make the user's shopping experience even more satisfactory.
If you had an unlimited development budget for development, how would you change your site?
We would assign a full time developer to increase the usability and compatibility of our website and we would be optimising each page within the site to make it even better. It would be good to integrate a community manager to offer more services to our loyal customers.
If your site got really big, really quickly, would you be able to keep up with the demand?
We actually produce our wall stickers in house, and we have a great equipment to generate a great amount of product in a considerable short time, however, we are looking forward to increase our capabilities in the near future.
What unexpected costs and headaches have you had to deal with?
As we produce a personalised range of party invitations and wall decals, sometimes we have to deal with misspellings in the product itself or in the delivery address, however we have learnt how to deal with this issues in a short time and delivering high quality products at the end of the day.
What has been your biggest challenge?
At the moment, most of our processes have run smoothly and I'm not sure if we've faced anything that could be called "biggest challenge" but as in any other business, everyday issues come and go. However we have a team of dedicated designers, marketers and customer service that works hard everyday to deliver a great shopping experience for all of our customers.
What method has been most successful for promoting your website?
Search Engine Marketing and Email marketing campaigns have worked really good for us.
How has running your website differed from your expectations?
When you build a website you expect everybody to go online and find it straight away, however this differs from reality, as just having a website doesn't mean that you will be the most successful online retailer. When you realise that there is much more on an internet business than just building the site itself, then you understand that there are lots of new things to think of, and new goals to set as well.
How long have you run the site already, and how long will you continue to keep it up if you don't enjoy big gains in traffic, income or popularity?
We have had the website for six months already and we enjoy delivering a great service for our customers. Our plans for it go further in time and we are not thinking of giving it away in near future
What do you recommend to our readers?
Visit http://www.interiorinstyle.com today and find out how you can put your own signature to any space and let us know what would you like to find in our website writing to info@interiorinstyle.com.au
What is your website address?
InteriorInstyle
