Name of your website?Indiana Floors LLC
Your name?
Hugh Scott
Your Location (city, etc)
Ft Lauderdale
Please give us a short summary of your website?
We offer Konecto and other flooring sales to the public at distributor pricing. We have locations in four states, Florida, Indiana, South Carolina, Arizona.
What inspired you to launch your own website?
I saw the market trending towards internet purchasing.
When did you launch your first website, and what was it?
The site was first launched in August of 2007 it was designed to be a local advertsing site with the option of purchasing Kerdi and Ditra Flooing underlayments
How did you decide on a name for your website?
It is my active business name for the home office
What makes your website different from other, similar offerings?
We can beat any price on alomost any flooring product on the market
What is your eventual goal? (To sell it, keep it for income, secure a book or other mainstream media deal?)
The become a name brand with quality sales and service.
How does your investment of time and money balance against your success?
It is key to the success of the site. I am the site, it is my time.I live breathe and run the site.
If you had an unlimited development budget for development, how would you change your site?
I would enhance the product cart, I am working on it now.
If your site got really big, really quickly, would you be able to keep up with the demand?
My site did get big fast we are crossing each hurdle as it approaches us.
What unexpected costs and headaches have you had to deal with?
Advertising
What has been your biggest challenge?
SEO operations, I do it all myself.We have made page one of Google for organic searchs under certain keywords.
What method has been most successful for promoting your website?
Meta tags, backlinks, directory listings.
How has running your website differed from your expectations?
It is more time consuming than I can say.
How long have you run the site already, and how long will you continue to keep it up if you don't enjoy big gains in traffic, income or popularity?
Since August 2007. forever.
What is your goal?
I intend to become the national brand for flooring supply in the USA. We can beat any price on any product. We have already brought prices down to a level where the homeowner can save big money and buy direct.
What is your website address?
Indiana Floors LLC
